Magento makes us excited!
MARCH 2021 | 5 MIN READ
Why Vectra uses Adobe Magento
Magento is used by thousands of retailers and brands worldwide. The platform is recognized as the leading commerce platform to the 2017 Internet Retailer Top 1000, B2B 300, and Europe 500 lists.
Magento works hand-in-hand with the world's biggest retailers, brands, and branded manufacturers across B2C and B2B eCommerce industries. We have set ourselves up for success and are able to grow within the current state of the economy because we are using a technology that benefits our clients and the experience that it's paired with.
We will not be comparing Magento to any other platforms as everyone has their own love language.
Let’s take a closer look at some of the features mentioned below and why it stands out for us:
Cloud or local installation
Products For merchants with a large online store and a large product base, Magento is a very good platform to consider. With Magento, a merchant does not only have the ability to add more than a million products (depending on the server size), but they also have the ability to create products with multiple variants (options like size, color, and material ) and can easily group existing products in order to sell it as a bundle.
Digital products can also be added to the store out-of-the-box and users can view their purchased digital products in the user account after logging in. Uploading such a large amount of products is also made easier with the help of the product CSV import functionality. This gives a store admin the ability to use a single CSV file to upload or update hundreds of products in one go.
Transactional Emails Out-of-the-box Magento does provide tools for merchants to set up automatic mail sending and once set up, transactional emails (such as order confirmations and invoices) can be sent automatically or manually via the admin panel.
Extensions to integrate the stores’ mails with a third-party service, such as Dotdigital, can also be found on the Magento store for merchants who prefer other mailing services. Magento provides a default email template for each email type, but these can easily be customized in the Magento admin panel. New email templates can also be created if required.
Multi-Store Setup By default, Magento gives merchants the ability to set up multiple stores on one instance, each with its own URL and settings. This means that merchants can have different online stores, each with its own Payment and shipping methods, language, currency, etc. without having multiple solutions on multiple servers.
All stores are managed from the same admin panel, so all settings are still in one place. The appearance and availability of products in different stores can also be managed for some products can appear in all stores while others only appear in some or even one store.
Magento also has functionality for creating user roles and permissions that can be specified on three levels, so store managers can be limited to only change settings on their own stores while global managers can have access to all settings of all stores. Most settings for themes and modules can be set specific to each stores.
Payment gateways Each Magento installation comes with a number of payment gateways already installed, but merchants are not limited to only the pre-installed gateways.
The Magento Marketplace contains extensions for other payment gateways and if you need something more, custom modules can be built for the merchants preferred payment gateway. All payment gateways can be enabled or disabled via the admin panel, so while a payment gateway is installed on the store, it does not have to show as an option for customers on checkout.
Adobe Support In 2018 Magento was acquired by Adobe and is now an Adobe Company. Now—more than ever—Adobe|Magento is strategically positioned to deliver contextualized commerce experiences that will help each of their customers transform into experience businesses...
The benefit of this extends from store functionalities (like the ability to directly add Adobe stock images to static content in the Magento admin panel) to the powerful Magento Commerce Cloud solution. Magento can now also provide Merchants and Partners alike with improved support and guidance.
CLOUD OF LOCAL INSTALLATION
Understanding your options:
It’s important to keep in mind that there are three different versions of Magento. Each comes with different uses and features.
Magento 2 Open Source: Also known as the Community Edition, this is the free version of Magento. Downloadable from the Magento website, anyone can use it. However, users are then responsible for hosting, support, and development costs.
Magento 2 Commerce: The full, on-premises, premium edition of Magento comes with added features and support. Magento Commerce gives eCommerce business owners complete control of their websites.
Magento 2 Commerce Cloud: This is a cloud-hosted version of the full Magento 2 platform. However, it gets rid of the need for self-hosting, which can cut costs for businesses that need it.
As you’re exploring platforms, these questions will help you narrow down your options:
How does the platform scale for future growth?
What are the native out-of-the-box (OOTB) features?
Can the platform accommodate heavy customization to meet our business requirements?
What is the support offering?
How does the platform handle peaks in our business?
Can the platform meet the business needs of both B2B and B2C markets?
A default Magento installation comes with a standard theme that can easily be extended to create a custom theme to fit the look and feel the merchant requires. It’s all about understanding your customer’s needs. For the rest of it, you have basically no limitations when it comes to customization.
Magento also offers an extensive Marketplace - Magento Marketplace, which is the global eCommerce resource for applications and services that expand Magento solutions with powerful new features and functionality. Magento Marketplace is designed for easy discovery of relevant Magento extensions. It provides a curated user experience with offerings from top brands and new innovators.
Progressive Web Application (PWA) is a next-generation web technology standard that delivers app-like shopping experiences via mobile and desktop devices. Using PWA Studio, merchants can build their own high-performance PWA on top of Magento Commerce, which is proven to increase user engagement, boost conversion rates, and diversify revenue streams.
Product count - No limit - Depends on server size
Product variants - Available - No limit
Grouped Products - Available
Related products - Available
Cross-sell products - Available
Upsell products - Available
Digital products - Available
Email services - Available - can be integrated into mailing services
Solution types - Cloud / Local
Multi-store Setup - Available on one instance with different domains
Customizable Theme - Themes can be bought/built
Custom functionality - Modules can be bought or built
Static content - Can be added/edited with WYSIWYG editor/ page builder (Commerce)
Payment Gateways - Can add to default gateways
PWA support - Support via PWA studio
Whether you want to start your first eCommerce Project or expand on your current solution, Let us help you! We have more than 35 years of accumulative experience in our team.