Key features from 2 of our Tech Partners

GROW YOUR BUSINESS WITH OUR PARTNER’S MAGENTO 2 FEATURES

At Vectra, we work with carefully selected tech partners to help our clients drive joint success in digital commerce by strategically assisting brands to transform from Analogue to Digital. By using our partners’ platforms and solutions on Magento 2, you’ll be equipped with additional tools to transform all areas of your eCommerce offering.

Let’s take a closer look at what you can expect from 2 of our partners on the Magento 2 platform and how your business will benefit from it:

DOTDIGITAL - OMNICHANNEL MARKETING AUTOMATION PLATFORM

Features available on Magento 2

With Engagement Cloud for Magento 2, you can import your customer, order, and product data—and put it to work not only for email marketing but for personalised customer experiences across SMS, push notifications, live chat, social ads, and many more. From welcome programs, abandoned browse, and abandoned cart, to re-engagement, post-purchase, and loyalty plans dotdigital’s automation tools allow you to optimize the customer’s experience to increase optimization and conversion.

Key Benefits

  • Engagement Cloud by dotdigital gives you everything you need to send omnichannel marketing campaigns and understand movement within dynamic RFM personas segments to give you added insight into the spending habits of your customers.
  • Drive smart product recommendations that boost email revenue. From bestseller to ‘best next’, there’s an option for everyone.
  • Rescue the 76% of carts that your contacts leave behind. Nudge them with timely, relevant reminders and start recovering revenue.

Results

  • Delivering experiences through Engagement Cloud increases engagement and maximises marketing ROI—email alone delivers $42 for every $1 spent.
  • 300% revenue increase with personalized product recommendations.
  • 3x more engagement from segmented audiences. 10-25% Conversion Rate from Welcome campaigns.

KLEVU SEARCH - THE MOST POWERFUL SEARCH SOLUTION FOR MAGENTO

Features available on Magento 2

Klevu is an intelligent, cloud-based search solution capable of delivering significant gains in user experience and your conversion rate, and overall online performance. Some of Klevu’s most powerful features include self-learning capabilities, a full reporting suite, product/category/attribute boosting, multi-language support, automated catalog enrichment, and more.

Klevu also offers the following features that are particularly relevant to Magento 2: PageBuilder support, ElasticSearch support, 3rd party extension support, automatic indexing of all non-product data, B2B-specific functionality. Klevu provides full control & flexibility on the look and feel of search results. Based on the open CSS principle, search results can be customized to any extent desired.

Key Benefits

  • With native PageBuilder and Elasticsearch support, merchants will be able to use these features alongside Klevu without manual integration. Klevu’s suite is designed to enable merchants and developers to leverage these new native features while still being able to layer on Klevu’s powerful AI search algorithms.
  • Klevu also goes beyond basic catalogue indexing making everything searchable, resulting in a noticeable improvement in conversion rate, engagement, and user experience.
  • Responsive, Mobile First - Shoppers very often research and search from their mobile devices prior to buying online or in-store. Klevu will make sure they get the right results from your store – driving them from search to purchase. Klevu search works on any device.

Results

  • By displaying relevant products within a quick search, we’ve found that shoppers are 68% more likely to click on results.
  • In an ongoing study, across 6 enterprise customers over 1 year period after Klevu implementation, they are uncovering the following findings (analysis is still in progress)
  • On average, there is a 21% uplift in revenue
  • In half of the cases we studied, the bounce rate reduced over the year by 50%
  • On average, there is a 12% increase in search led conversion

Interested in learning more about what Vectra and our Partners can do to help your business benefit with eCommerce, visit our website https://vectra.co.za/ for more.

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