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Vectra

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In the e-commerce industry, building a seamless user experience on your website is crucial for ensuring customer retention. In my experience, the UX principles you use can have a major impact on whether or not you get this right. In this article, I share three key aspects of UX design that have helped my team improve our customers’ user journey, boost sales and drive conversions for my company.

I’ve been in the UX industry for 11 years, and am currently working at Vectra Business Technologies, where we help find e-commerce solutions for leading retail brands.

#### From my experience, I’ve come to understand that UX forms the backbone of any successful e-commerce site: When you can provide users with a smooth and enjoyable buying experience, you will drive sales, and most importantly, secure returning customers.

This might sound obvious, but getting this right can actually be quite complex. There are a lot of factors that come into play, which can make it easy to neglect underlying principles, especially when things look shiny on a surface level.

For example, imagine you own a bakery in the middle of town, and you bake fresh cinnamon buns every day – yum! You also sell these buns at a price much cheaper than your competitors, and package them up in a beautiful box complete with a big bow. Your staff are super friendly and the payment process is easy. Why wouldn’t your bakery be people’s go-to spot when you provide such excellent service? Well, you don’t have a front door and to get into your bakery, people have to squeeze in through a window at the back in a dark alley filled with stray cats. No one wants to do that so people stay away.

#### If you don’t provide an accessible, enjoyable experience when people visit your online shop, you risk having the same situation whereby people might visit once, but then never come back.

To avoid this, I’ve found that these are three of the most important UX elements to get right to ensure that customers return to your site:
- Landing pages that are easy to navigate with obvious ‘calls to action’
- Trust-building checkpoints – like secure payment gateways and easily accessible customer service contact details
- Good site speed

Here’s why these things are important and how we build them into our UX design.

### User-friendly landing pages: People don’t stick around when it’s hard to do something

In e-commerce, a landing page should allow your customer to immediately understand what you have on offer and the process they must follow to get what they want. Essentially, this is the part where you let the customer in through the front door and not the window in the alley at the back.

#### To convince the user to complete their journey on your site, you need to get them excited about your products, make the product they want easy to find and provide them with a frictionless checkout experience.

If they struggle to do any of the above, they will likely drop off and not return.

We’ve learned that the first thing you need to have on a successful landing page is strong calls to action that are clearly visible. For example, these could be beautifully designed visual banners that highlight a product, grab the customer’s eye and clearly direct them to the next action point with a button or link. As another example, you could include a prominent “Add to Cart” button on the product page so that the customer can see that purchasing the product is easy.

I’ve also seen that it’s useful to make your value-added services clear to see on your landing page as these tend to have a big impact on convincing customers to click through onto the product’s page. These include things like free delivery, next-day delivery, and discounts, for example.

Finally, I’ve seen that featuring new products is a great way to “expand” the customer’s journey by alerting them to products that they didn’t log onto your site to find. This adds to the “excitement” element and will encourage them to come back in future to see what else has been added to your site.

### Trust-building checkpoints: Spending money online always comes with a risk, so make sure customers feel safe using your site

Once people have decided to buy something, they will need to provide you with their personal information for payment and delivery purposes. This is inherently risky for them, which means they are placing a lot of trust in your service to keep their information safe. If this information gets leaked or used for purposes that they didn’t consent to, you can almost guarantee they will never use the service again.

That’s why we’ve found it’s very important to ensure that you have the right security systems in place and that you make these systems visible to users throughout their experience on your site. This way, they can be confident that everything they share with you is safe.

Here are a few checkpoints I’ve found are useful to build into the user journey to reassure users:

#### Easily accessible contact details

If the user has a question or a problem, make it as easy as possible for them to contact you.
**Providing multiple contact details, including a phone number, email address and physical address is a good idea too because it reassures users that you are “real” and not just a website floating around on the internet. **
Another good way to help users contact you easily is to have a live chat on your website, where users can ask questions and get real-time answers.

#### Multiple payment options

In today’s world, there are multiple ways to pay for things, and people gravitate towards the ones they feel safest using. In South Africa, these could be credit cards or mobile payment options like SnapScan and eBucks.
Clearly displaying the payment options when users land on your check-out page makes it clear that they have the option to use what suits them best, which will help make them feel comfortable before they are asked to enter their details.
On top of this, making it obvious that there is a secure 3rd party involved in the payment process confirms to users that the transaction will result in them receiving the item they have paid for.

#### Free delivery for orders over a certain amount

You’d be surprised at how much free shipping influences people’s behaviour when shopping online: When people open an online store’s website, we’ve found that they do so with the intention to find and buy a certain item. Generally, they plan to spend money on this particular thing and nothing else.

This means that when they are met with a shipping fee – even if it’s a fraction of the price of the item they have put in their cart – they can be put off and abandon the order.

While it’s not feasible for all online stores to provide free shipping, I’ve seen that it makes a big difference to how many people complete their orders and return to your site in the future.

#### No one likes waiting, so make sure your site is speedy

Finally, we’ve learned that site speed plays an enormous role in how customers feel about your service.

However, a lot of online services don’t seem to give it the attention it deserves. If your page takes more than two seconds to load, we’ve seen that you will have a massive drop-off.

In addition to losing customers who don’t want to stare at a blank white screen for more than five seconds, we’ve learned that slow load times can also affect your Google rankings. Here are some links to resources that I’ve found useful to learn more about this:

- Google Analytics
- Pingdom Tools
- Google Lighthouse
- GTmetrix

Every online store differs from the next one, and there is no set list of rules to guarantee increased conversion rates.

#### However, in my experience, the best way to repeatedly bring people back to your site is to put yourself in your customers’ shoes. To create a great experience for them, you need to be in touch with what they think and feel throughout their journey on your site.

Researching and experimenting as much as possible is also a great way to keep building great experiences – what trends are other UX experts noticing in customers’ online behaviour? What are your competitors doing that you’re not? What particular service does your company offer that you could highlight?

Find the answers to these questions, and then leverage your customer base to answer them! At the end of the day, you’re building your site for them, so they should be the ones driving your UX implementations.






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3 Core UX Principles we focus on for Great Customer Experience

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Build an Omnichannel Experience
That’s Easy to Love

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10 Ways Magento Commerce is perfect for Today's B2B Seller

### GROW YOUR BUSINESS WITH OUR PARTNER’S MAGENTO 2 FEATURES

At Vectra, we work with carefully selected tech partners to help our clients drive joint success in digital commerce by strategically assisting brands to transform from Analogue to Digital. By using our partners’ platforms and solutions on Magento 2, you’ll be equipped with additional tools to transform all areas of your eCommerce offering.

Let’s take a closer look at what you can expect from 2 of our partners on the Magento 2 platform and how your business will benefit from it:


### DOTDIGITAL - OMNICHANNEL MARKETING AUTOMATION PLATFORM   
        
**Features available on Magento 2**

With Engagement Cloud for Magento 2, you can import your customer, order, and product data—and put it to work not only for email marketing but for personalised customer experiences across SMS, push notifications, live chat, social ads, and many more.  From welcome programs, abandoned browse, and abandoned cart, to re-engagement, post-purchase, and loyalty plans dotdigital’s automation tools allow you to optimize the customer’s experience to increase optimization and conversion.

**Key Benefits**
- Engagement Cloud by dotdigital gives you everything you need to send omnichannel marketing campaigns and understand movement within dynamic RFM personas segments to give you added insight into the spending habits of your customers.  
- Drive smart product recommendations that boost email revenue. From bestseller to ‘best next’, there’s an option for everyone.
- Rescue the 76% of carts that your contacts leave behind. Nudge them with timely, relevant reminders and start recovering revenue.

**Results**
- Delivering experiences through Engagement Cloud increases engagement and maximises marketing ROI—email alone delivers $42 for every $1 spent. 
- 300% revenue increase with personalized product recommendations. 
- 3x more engagement from segmented audiences. 10-25% Conversion Rate from Welcome campaigns.

## KLEVU SEARCH - THE MOST POWERFUL SEARCH SOLUTION FOR MAGENTO

**Features available on Magento 2**

Klevu is an intelligent, cloud-based search solution capable of delivering significant gains in user experience and your conversion rate, and overall online performance. Some of Klevu’s most powerful features include self-learning capabilities, a full reporting suite, product/category/attribute boosting, multi-language support, automated catalog enrichment, and more.  

Klevu also offers the following features that are particularly relevant to Magento 2: PageBuilder support, ElasticSearch support, 3rd party extension support, automatic indexing of all non-product data, B2B-specific functionality.  Klevu provides full control & flexibility on the look and feel of search results. Based on the open CSS principle, search results can be customized to any extent desired.

**Key Benefits**
- With native PageBuilder and Elasticsearch support, merchants will be able to use these features alongside Klevu without manual integration. Klevu’s suite is designed to enable merchants and developers to leverage these new native features while still being able to layer on Klevu’s powerful AI search algorithms. 
- Klevu also goes beyond basic catalogue indexing making everything searchable, resulting in a noticeable improvement in conversion rate, engagement, and user experience.
- Responsive, Mobile First - Shoppers very often research and search from their mobile devices prior to buying online or in-store. Klevu will make sure they get the right results from your store – driving them from search to purchase. Klevu search works on any device.

**Results**
- By displaying relevant products within a quick search, we’ve found that shoppers are 68% more likely to click on results.  
- In an ongoing study, across 6 enterprise customers over 1 year period after Klevu implementation, they are uncovering the following findings (analysis is still in progress)
- On average, there is a 21% uplift in revenue
- In half of the cases we studied, the bounce rate reduced over the year by 50%
- On average, there is a 12% increase in search led conversion

Interested in learning more about what Vectra and our Partners can do to help your business benefit with eCommerce, visit our website https://vectra.co.za/ for more.

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Key features from 2 of our Tech Partners 

### **Why Vectra use Adobe | Magento**

Magento is used by thousands of retailers and brands worldwide. The platform is recognized as the leading commerce platform to the 2017 Internet Retailer Top 1000, B2B 300, and Europe 500 lists. 

Magento works hand-in-hand with the world's biggest retailers, brands, and branded manufacturers across B2C and B2B eCommerce industries. We have set ourselves up for success and are able to grow within the current state of the economy because we are using a technology that benefits our clients and the experience that it's paired with.

We will not be comparing Magento to any other platforms as everyone has their own love language. 

Let’s take a closer look at some of the features mentioned below and why it stands out for us: 
- Products
- Transactional Emails
- Multi-Store Setup
- Payment gateways
- Adobe Support
- Cloud or local installation
- Customizable
- PWA Studio


**Products**
For merchants with a large online store and a large product base, Magento is a very good platform to consider. With Magento, a merchant does not only have the ability to add more than a million products (depending on the server size), but they also have the ability to create products with multiple variants (options like size, color, and material ) and can easily group existing products in order to sell it as a bundle. 

Digital products can also be added to the store out-of-the-box and users can view their purchased digital products in the user account after logging in. Uploading such a large amount of products is also made easier with the help of the product CSV import functionality. This gives a store admin the ability to use a single CSV file to upload or update hundreds of products in one go. 

**Transactional Emails**
Out-of-the-box Magento does provide tools for merchants to set up automatic mail sending and once set up, transactional emails (such as order confirmations and invoices) can be sent automatically or manually via the admin panel. 

Extensions to integrate the stores’ mails with a third-party service, such as Dotdigital, can also be found on the Magento store for merchants who prefer other mailing services. Magento provides a default email template for each email type, but these can easily be customized in the Magento admin panel. New email templates can also be created if required.

**Multi-Store Setup**
By default, Magento gives merchants the ability to set up multiple stores on one instance, each with its own URL and settings. This means that merchants can have different online stores, each with its own Payment and shipping methods, language, currency, etc. without having multiple solutions on multiple servers. 

All stores are managed from the same admin panel, so all settings are still in one place. The appearance and availability of products in different stores can also be managed for some products can appear in all stores while others only appear in some or even one store. 

Magento also has functionality for creating user roles and permissions that can be specified on three levels, so store managers can be limited to only change settings on their own stores while global managers can have access to all settings of all stores. Most settings for themes and modules can be set specific to each stores.

**Payment gateways**
Each Magento installation comes with a number of payment gateways already installed, but merchants are not limited to only the pre-installed gateways. 

The Magento Marketplace contains extensions for other payment gateways and if you need something more, custom modules can be built for the merchants preferred payment gateway. All payment gateways can be enabled or disabled via the admin panel, so while a payment gateway is installed on the store, it does not have to show as an option for customers on checkout.

**Adobe Support**
In 2018 Magento was acquired by Adobe and is now an Adobe Company. Now—more than ever—Adobe|Magento is strategically positioned to deliver contextualized commerce experiences that will help each of their customers transform into experience businesses... 

The benefit of this extends from store functionalities (like the ability to directly add Adobe stock images to static content in the Magento admin panel) to the powerful Magento Commerce Cloud solution. Magento can now also provide Merchants and Partners alike with improved support and guidance. 

**CLOUD OF LOCAL INSTALLATION**

**Understanding your options:**

It’s important to keep in mind that there are three different versions of Magento. Each comes with different uses and features. 

**Magento 2 Open Source:** Also known as the Community Edition, this is the free version of Magento. Downloadable from the Magento website, anyone can use it. However, users are then responsible for hosting, support, and development costs.

**Magento 2 Commerce:** The full, on-premises, premium edition of Magento comes with added features and support. Magento Commerce gives eCommerce business owners complete control of their websites.

**Magento 2 Commerce Cloud:** This is a cloud-hosted version of the full Magento 2 platform. However, it gets rid of the need for self-hosting, which can cut costs for businesses that need it.

As you’re exploring platforms, these questions will help you narrow down your options:

- How does the platform scale for future growth?
- What are the native out-of-the-box (OOTB) features?
- Can the platform accommodate heavy customization to meet our business requirements?
- What is the support offering?
- How does the platform handle peaks in our business?
- Can the platform meet the business needs of both B2B and B2C markets?

**Customizable**

A default Magento installation comes with a standard theme that can easily be extended to create a custom theme to fit the look and feel the merchant requires. It’s all about understanding your customer’s needs. For the rest of it, you have basically no limitations when it comes to customization. 

Magento also offers an extensive Marketplace - Magento Marketplace, which is the global eCommerce resource for applications and services that expand Magento solutions with powerful new features and functionality. Magento Marketplace is designed for easy discovery of relevant Magento extensions. It provides a curated user experience with offerings from top brands and new innovators.

**PWA Studio**

Progressive Web Application (PWA) is a next-generation web technology standard that delivers app-like shopping experiences via mobile and desktop devices. Using PWA Studio, merchants can build their own high-performance PWA on top of Magento Commerce, which is proven to increase user engagement, boost conversion rates, and diversify revenue streams.

**Feature Magento**

- Product count - No limit - Depends on server size
- Product variants - Available - No limit
- Grouped Products - Available
- Related products - Available
- Cross-sell products - Available
- Upsell products - Available 
- Digital products - Available
- Email services - Available - can be integrated into mailing services
- Solution types - Cloud / Local
- Multi-store Setup - Available on one instance with different domains
- Customizable Theme - Themes can be bought/built
- Custom functionality - Modules can be bought or built
- Static content - Can be added/edited with WYSIWYG editor/ page builder (Commerce)
- Payment Gateways - Can add to default gateways
- PWA support - Support via PWA studio

Whether you want to start your first eCommerce Project or expand on your current solution, Let us help you!   We have more than 35 years of accumulative experience in our team.

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MAGENTO MAKES US EXCITED!

#### **When it comes to doing business, innovation is what sets you apart from the competition. And in South Africa, healthy competition breeds a robust economy and SME landscape.**

“Retail’s transformation was well underway before the pandemic, but its impact has accelerated the pace to a trailblazing speed. The spike in South African e-commerce has highlighted untapped opportunities in omnichannel solutions.”

Established in 2017, multi-award-winning digital commerce company Vectra offers businesses in all industries integrated world-class e-commerce solutions. Through our innovative and data-driven approach, we empower fresh digital transformation in a wide range of industries – from retail and manufacturing to the financial services and healthcare sector. In addition to helping businesses grow and rapidly evolve in a digital environment, our aim is to propel Africa forward in competing not only locally but internationally.

Many new businesses have found that in order to create an effective digital footprint, they need a partner specialising in digital transformation to help increase their online presence and drive sales. Thus, Vectra’s mantra is that we want to walk this process with you, train you, and develop your business, together.

How do we do this? With an award-winning team of professional Business Analysts, Security Practitioners, Threat Researchers, Software Developers to User Interface Designers, Vectra offers bespoke holistic 360 commerce solutions for your organisation.

For one of our latest projects, Vectra has partnered with Magento, an American e-commerce solutions provider and open-source e-commerce platform written in PHP. Acquired by Adobe in May 2018 for just under US$2 billion, Magento helps thousands of brands grow and innovate through flexible cloud solutions.

With this new project, Vectra has targeted businesses that require a digital presence yet are unsure where to start. Our aim was to make e-commerce simple and accessible – and remove the overwhelming and complicated nature of the task. The lines between B2B and B2C commerce are blurring. It has become apparent that transitioning to a hybrid commerce strategy is a massive untapped market opportunity in Africa.

### **“Our key differentiator is that we invest the necessary time to fully understand your business.”**

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### **“We’ve experienced the untapped opportunity for hybrid eCommerce across our continent – providing a solution that supports both B2B and B2C selling.”**

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### **An e-commerce platform does not automatically translate to sales**

Together with Magento, we develop solutions that use a Minimum Viable Products (MVP) approach, growing the e-commerce presence of a business in planned and calculated phases.

According to Vectra, the benefit of MVP-approached solutions are multi-faceted: It allows your business to start building customer relationships sooner, provides maximum effort with minimum costs, enables you to learn what your customers want in a faster and more efficient manner, reduces the room for error, and brings to focus the core value proposition.

With this new approach, we believe that our services go “above and beyond technology”. “Our key differentiator is that we invest the necessary time to fully understand your business, goals, and objectives to ensure our joint long-term success. We are a solution partner, not merely a website agency or provider."

Using our unique capabilities and expertise, sound customer references, and sector-specific understanding, we are able to become a key strategic partner for any business.

We meet your organisation where it is today, both technologically and culturally, before carefully executing a forward-thinking digital strategy that delivers – while minimising disruption to your day-to-day operations.

The lines between an in-store and online customer experience are becoming increasingly blurred. In 2020 and beyond, an effective retail strategy relies heavily on standing out from the crowd – not only through a competitive pricing and on-shelf strategy but through the fully-encompassed experience a store can provide its customer.

While foot traffic in stores has declined by approximately 57% in the past five years, the value of an in-store visit has nearly tripled. People use their smartphones before heading in-store to gather ideas, research products, and then search for local information. In addition, thirty-four percent of online retail purchases now happen on mobile devices. Thus, nowadays, it is less important for a shopper to be present in-store than it is for the store to be present wherever and whenever the shopper needs it.

For this reason, a holistic 360 solution is imperative for the success of any business and e-commerce platform. More importantly, it is crucial that these tools are implemented in the right way. Vectra offers a complete holistic solution to amplify your brand image. Strategy and Consulting, UX Design and Smart User Journeys, Development, various integrations, access to Vectra’s Digital Marketing Partners, and Vectra’s eCommerce Success Programme, all form part of the package.

An e-commerce platform does not automatically translate to sales; a digital transformation strategy performing as a strategic investment is critical to success – and Vectra’s digital solutions offer the perfect way in which to do this.


eCommerce: The next frontier of African Businesses 

There is no single formula for starting an eCommerce business. The process is pragmatic rather than theoretical.

Let’s look at some of the important things you need to figure out upfront before starting your eCommerce business: 

- Market Research
- Domain Name
- Brand Value
- eCommerce Types and Platforms
- eCommerce Success

#### Market Research

It’s essential to understand the marketplace if you hope to create a successful edition to the eCommerce world.  Consider the following steps:

- Estimate demand - Will people or other businesses buy your products?  Total available market and share?
- How many people or businesses could theoretically buy your product or service? What percentage use your competitors?
- Timing - Is now the best time to start your business? Are your potential customers going through a downturn? Have they changed their buying habits?
- Price - Could you sell your products or services for a profitable price? Why or why not?


#### Get a Domain Name

To start an online business includes registering a domain name. This should take place once you have chosen the name for your business. The domain name here would be the address on the Internet that would reach your business website.

- It defines your brand - this is how people will find you.
- Consider the long term over the short term.
- It should be easy to remember.

To check if your domain name is available you can use any of the below websites to search: 

- [https://za.godaddy.com](link)
- [https://www.ionos.com](link)
- [https://www.domains.co.za](link)
- [https://www.name.com](link)

A lot of the businesses provide the domain name registration service, and the process is very straightforward. All you need to do is make an account on the website that offers the service, search for the domain that you want to register, and then pay the annual fee to purchase it. 

#### Cost

**Estimate your start-up costs, which could include:**

- Office space
- Equipment and supplies
- Communications
- Utilities
- Licenses and permits
- Insurance
- Lawyer and accountant
- Inventory
- Employee salaries
- Advertising and marketing
- Market research
- Website development

**To this, an eCommerce start-up might add:**

- Packaging
- Fulfillment and warehousing services
- Returns
- Software

Before you launch, research each of these expenses. Estimate one-time expenditures and recurring monthly fees.  You’ll want enough financial back-up to pay for everything for at least a few months.

A word to the wise here: Be realistic in your estimated expenses and your funding plans, but also undaunted.

#### Establish your Brand 

You’ll need at least a few brand elements. These may include:

- A logo
- Fonts and colors
- Graphic design elements
- Packaging

Brand value plays such an important role in your eCommerce Journey as it creates trust with your customers.  

#### eCommerce Types

There are four traditional types of eCommerce:

- B2C (Business-to-Consumer)
- B2B (Business-to-Business) 
- C2B (Consumer-to-Business)
- C2C (Consumer-to-Consumer) 

**There’s also B2G (Business-to-Government), but it is often lumped in with B2B** 

There are five value delivery methods in the eCommerce landscape: D2C (Direct-to-Consumer), white label and private label, wholesale, dropshipping, and subscription service.

#### eCommerce Platforms for each eCommerce Type

There are three main ways to classify the different types of eCommerce platforms:

-> Open-Source\
-> SaaS (Software as a Service)\
-> Headless Commerce

There are also two types of web hosting environments within eCommerce platforms:

-> Cloud: Hosted Elsewhere\
-> On-Premise: Self-hosted on your business premises

A B2B eCommerce platform likely is easy to manage, reliable integrates with current internal systems, and provides a unique shopping experience for buyers. On the other hand, a B2C eCommerce platform might offer a more straightforward buying process for customers.

#### Which eCommerce type is the most successful?

Being successful in eCommerce means different things to each business or consumer.  Success could mean more sales, higher revenue, global reach, or the best customer experience. It’s important to define success first and then create a plan to get there.
There are massive untapped opportunities either way.
 
A successful online business takes a lot of commitment. Getting a start online takes blood, sweat, and tears. It’s simple but that doesn’t mean it’s easy.

You need to take responsibility for your success since it’s completely up to you. Nothing will happen by itself. If you don’t do something, it doesn’t get done.

The future of eCommerce is incredibly bright. But, starting an eCommerce business is hard work and demands many steps and decisions that need to come together at the right time.
Consumers want and expect more; constantly improving & adapting to the change & uncertainty is a journey, not a destination - and you need to travel with the right team of people. 

An eCommerce platform does not automatically translate to sales; a digital transformation strategy performing as a strategic investment is critical to success.

Interested in learning more about **HOW** Vectra can help your business benefit with eCommerce, visit our website [https://vectra.co.za/](link) or contact us for more.

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What you need to figure out upfront before starting your eCommerce business

### CLOUD OR LOCAL INSTALLATION

It’s important to keep in mind that there are three different versions of Magento. Each comes with different uses and features. 

They are:

- **Magento 2 Open Source:** Also known as the Community Edition, this is the free version of Magento. Downloadable from the Magento website, anyone can use it. However, users are then responsible for hosting, support, and development costs.
- **Magento 2 Commerce:** The full, on-premises, premium edition of Magento comes with added features and support. Magento Commerce gives eCommerce business owners complete control of their websites.
- **Magento 2 Commerce Cloud:** This is a cloud-hosted version of the full Magento 2 platform. However, it gets rid of the need for self-hosting, which can cut costs for businesses that need it.

**As you’re exploring platforms, these questions will help you narrow down your options:**

- How does the platform scale for future growth?
- What are the native out-of-the-box (OOTB) features?
- Can the platform accommodate heavy customisation to meet our business requirements?
- What is the support offering?
- How does the platform handle peak trading periods in our business?
- Can the platform meet the business needs of both B2B & B2C markets?

### LET'S TAKE A LOOK AT THE SIDE-BY-SIDE COMPARISON: 
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Interested in learning more about **HOW** Vectra can help your business benefit with eCommerce, visit our website [https://vectra.co.za/](link) or contact us for more.

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M2 Commerce vs. M2 Commerce Cloud

Vectra was established in April 2017 to provide world-class solutions to African businesses to enable them to grow and compete on an international level. 

We are a team of experienced individuals who specialise in building innovative retail and eCommerce solutions. Our approach is agile, outcome-driven and everything we do is with a singular focus on generating value for our clients.

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**eCommerce & Retail Specialists**

We power the digital economy

We are Vectra

Vectra partners with leading brands to help them deliver world-class eCommerce and Retail customer experiences that drive growth.

eCommerce & Retail Specialists

We power the digital economy

We design, develop and integrate Digital Commerce solutions.

Domain Knowledge

Service Excellence

Technology Expertise

Strategic Guidance

Africa’s Commerce Specialist

Africa’s preferred Magento Partner

Diverse and Passionate Team

2019

2019

2020

2021

Our Team

All

Operations

Development

Infrastructure

Support

eCommerce & Retail Specialists We power the digital economy

We design, develop and integrate Digital Commerce solutions.

Domain Knowledge

Service Excellence

Technology Expertise

Strategic Guidance

Africa’s Commerce Specialist

Africa’s preferred Magento Partner

Diverse and Passionate Team

2019

2019

2020

2021

eCommerce & Retail Specialists

We power the digital economy